How Entries are Scored

How Entries are Scored


Please ensure you have completed your online scoring by COP on Monday 25th September 2017.  We are unable to include any scores received after this date.

Our aim is to provide a robust and transparent judging process that provides clarity and confidence to all involved. Entries are scored using predetermined criteria. These criteria are used to generate shortlisted Finalists.

Category judging panels then score both written entries and live presentations. Winners from each category are identified based on the highest score and the "Overall Customer Experience Awards Winner 2017" is given to the sector or discipline entry with the highest overall score.

After the awards finals, from your Judging panel your scores and feedback will be collated to produce your ‘Evaluation Feedback’ report. This will reveal how the judges scored your entry and how these scores compared to the other finalists in your category. It will also detail all of the comments provided by the judges based upon both your written entry and live presentations.


There are a standard set of 7 criteria across all of the categories. Each criterion has 100 marks available.

All 7 criteria will be used for both the short listing of Finalists (by the Screening Panel) and for scoring written entries by the Finalist Judging Panel. Finalist presentations will be scored against criteria 2-7 only.

Please download the "Scoring Entries" PDF for further information on the scoring process and how entries are scored.


UKCXA17 Scoring Entries Download PDF

Awards International Ltd • Acacia Farm Lower Road Royston Hertfordshire SG8 0EE • Company Number: 6707388